Panel Discussion: Health Care Reform--What’s coming and what it means for your business -
Kelly Smith, NY Health Benefit Exchange -
Carolina Rodriguez, Small Business Assistance Program, Community Health Advocates -
Kathy Burbank, President Guilderland Chamber of Commerce -
Josh Smith, President/CEO Vanguard Benefit Solutions -
Moderator: Frank Grant, VP of Sales, GTM Payroll Services Our panel will provide an overview of the Affordable Care Act and what’s in it for small businesses like yours. They’ll answer questions about health care tax credits, the new SHOP (Small Business Health Options Program) program from the NY Health Benefit Exchange, talk about the individual and small group health insurance markets, and employer mandates. Afterwards, you’ll have a chance to get answers to your biggest questions about what this legislation means for you and your employees. A comprehensive introduction to the legislation that’s going to change the landscape for small business owners. Don’t miss this important session! | | |  Successful Cat Herding: a whole-systems process for social media Ric Dragon, Author and CEO, DragonSearch
Ric Dragon presents his process framework for social media strategy, which is the topic of his recent book "Social Marketology" (McGraw-Hill 2012). This workshop would guide users through the Social Marketology framework: desired outcomes, brand voice, micro-segmentation, community, influencers, and action plan. CEO and co-founder of DragonSearch, Ric Dragon has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. He is a sought-after speaker, having spoken at numerous marketing and technology conferences. Ric is also a regular guest columnist for Marketing Land, and Social Media Monthly.
| |  Building a Brand: “It’s not about us. It’s about you.” Robert Jake Gibbs, CEO Imaginer Communications
“What do Willie Mays, The Who and Ubuntu have to do with your brand, your business and your success? “Everything,” answers Robert Jake Gibbs. Whether you’re a small business in Albany or a multi-national global enterprise, your brand is where your story and your success begins. Gibbs, who has created and produced permanent programming and travelling multimedia installations for The Baseball Hall Of Fame, the Smithsonian Institution’s National Museum Of African Art,Time magazine, and created successful branding and messaging campaigns for multimillion dollar corporations, will show business owners how to capture their story in a brand and then sell that brand using effective messaging techniques. So, what is your story?
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