As you pass Liberty Tax Services near Hannaford Plaza, the Statue of Liberty that stands out in front of the building comes to life. Decked out in robes and the famous tiara, this statue is anything but frozen. Instead, the statue leaps up and down, waving enthusiastically at the passing cars.
"It's our number one marketing tool," says Ed Welch, owner of four Liberty Tax Services, including two locations on Central Avenue. Liberty Tax Services is one of the fastest growing tax services nationally, Welch says, owing in part to these employees.
Each year, Liberty hires people to stand in front of the store and attract customers. Known as "wavers," these employees are encouraged to dance and ham it up for the passing traffic. They also wave signs around advertising discounts at Liberty. The best wavers are animated. "You don't want someone who just stands there with his hands in his pockets," Welch says.
Unfortunately, the busiest time of the tax year, January 25 to February 7, can also be the coldest. Special precautions are taken so that wavers don't suffer, Welch assures. They're encouraged to bundle up, and they are even issued hand warmers. They take frequent breaks, coming inside the nearby store to warm up and get a hot cup of coffee. If the weather is too frigid, they're given the option not to work, he says. Many wavers come back year after year.
Liberty Tax Service was established in 1996 and it the third largest tax prep business in the country. The business specializes in individual income tax preparation, but can also assist with business returns. Rates vary based on complexity of the return, but a typical return costs between $100 and $300, Welch says. Liberty is open Monday through Saturday from 9am-9pm and on Sundays, from 12pm-5pm.
Liberty Tax Service is located at 157 Central and 900 Central. For more information, contact the offices at 453-2330 or visit the website at www.libertytax.com.
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