Truly Assie: a dream come true

Assie Bishop and Vivian Kornegay had been talking about opening a business for 11 years, but it wasn't until Kornegay was laid off last summer that she really considered it seriously. She decided to follow her heart, and the result, Truly Assie is a testament to the two women's friendship and of course, fashion. "We did it all on our own, just the two of us," Vivian says. "We just did what was in our heart."

By combining their resources and energy, the two friends were able to open a small shop on Everett Road in November. Truly Assie specializes in one-of-a-kind jewelry, handbags, sunglasses and clothing, and the store did so well, that they opened a new larger location on Washington Avenue in July. "We had a good time and it grew," Kornegay says.

The new location has more visibility and gets more street traffic--"people actually get off the bus and come in," she says. Today, Kornegay and Bishop couldn't be happier with their store.

Kornegay says the business has been a labor of love, and a pleasure from the start. "Our friendship--she's my mentor and my big sister so she's more than just my friend--and working together has been, it's just been great. And I don't believe that you could do this type of business without having a special type of friendship," Kornegay says.

The store has a gallery-like feel, and the pieces--bold necklaces and striking handbags--feel almost like works of art in the space. In a way, they are. The women select the pieces themselves, and buy in very small quantities, so the pieces you buy there are unique to the Capital Region. "We look for quality. We don't buy a lot of the same thing."

"Women want to be unique. We don't want to be stamped," Kornegay says. "We don't want to go into a play and see six women there with the same necklace we have, so we try not to make that happen."

Kornegay says the store has been a dream come true for the duo. She spends her days in the store, and can't get over how enjoyable it is. "I told her if this is retail, I'll do retail forever," she says with a laugh.

Truly Assie is located at 266 Washington Avenue in Albany. For more information, call 482-4905.