Monday, April 12, 2010

To your health: Kitsu restaurant opens




Kitsu is hard to ignore. It's the new restaurant on Central Avenue with the giant setting sun in the style of the Japanese flag painted on the front.


"You definitely won't miss it," says owner James Chen with a laugh. Kitsu's door is the center of the flaming sun, and when you enter, more murals greet you. Birds and Japanese symbols decorate the walls alongside large abstract canvases. The paintings are the work of Tommy Watkins, a local artist. Kitsu owner James Chen collaborated with him on the restaurant remodel. It is the fourth restaurant the two have worked on; Chen also owns Mr. Wasabi, Shogun, and Edo.

Kitsu, which means "health," opened last month. Kitsu is the third Asian restaurant to open on this strip this year, but insted of being intimidated, Chen believes the competition will help. The area has become a destination for people looking for good international cuisine, he says. Central is a high traffic area, another advantage for this new business, he says.

Kitsu offers a full Japanese menu, but specializes in sushi with a number of custom-made rolls. The restaurant also serves a number of Hibachi entrees, including salmon, filet mignon and lobster tail. "A lot of people, they don't just want to stick with a plain California roll or tuna roll," Chen says. He maintains a white board of lunch and dinner specials at the newly remodeled sushi counter.

Located at the site of the former Saso's Noodle House, the restaurant has undergone an extensive update, including the addition of sleek modern tables and chairs and new countertops. The upscale restaurant is also in the process of obtaining their liquor license, and expects to be able to serve alcohol by the end of this month, says Chen.

A veteran restauranteur, Chen says the secret of running a successful restaurant is good food, good service and quality atmosphere. With that in mind, it looks like Kitsu is off to a healthy start.




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