Friday, July 31, 2009

New Farmers' Market Hits Its Stride




In its 10th week, the Central Avenue Farmers Market is already hitting its stride. Fruits and vegetables have started to pour in, and this week marks the beginning of tomato season. Corn, salad fixings, and green beans continue to be plentiful, and customers are also stocking up on the market's farm-raised poultry and 100% grass-fed Angus beef.





The market has been featured in a number of news stories, and the market's publicity efforts are also starting to pay off. Customer numbers are climbing, and expected to keep growing as more produce rolls in.
This week marks the beginning of the Market Fresh Kitchen cooking series, where a number of area chefs will be providing cooking demonstrations at the market. Noah Sheetz, the Governor's Chef and a perennial favorite, will return to the market to kick off the series. Sheetz is known for his emphasis on local foods, and is a strong advocate of farmers' markets.

Other upcoming events include a Holistic Health Day, a Flea Market, and an Artist's Market. The market continues its outreach efforts trying to hook local audiences, and make the market part of their weekly routine.

Market organizers are also investigating how the can better serve low-income populations, andthey are currently putting together a survey to solicit feedback about the market.

To highlight the Avenue's international flair, the market will offer cuisines from around the world. Food vendors will include Capital Q, for a taste of down-home south, The Big Fat Greek for Greek and Meditterranean food, Al-Baraki Lebanese, Paquito's Mexican Food, and for a green touch, a Solar-Powered Hot Dog Stand. Each week the market will feature a different vendor.

The market is open every Saturday from 9am-1pm and is located at the Linda, WAMC's Performing Arts Center at the corner of Quail and Central. For more information about the market, please check out the website at www.centralavenuefarmersmarket.com.



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