According to the store slogan, the store carries "clothes kids wanna wear," including stylish namebrands like Rocawear, Bank Street, and Pellepelle, as well as shoes, boots, and outerwear. They also have a range of formalwear for boys and girls, including little boys' tuxedos and christening clothing.
She and her husband, Patrick Waweru, opened the store in 2006, and business has been good since opening, she said. "It's following the economy," she said. Store sales were relatively stable until July, and then they took a sharp dive, she said. But Waweru, who regularly talks to the surrounding shopowners and other neighbors nearby, said that all small businesses are having trouble right now.
Capital Kidzwear is on the block of Washington that overlooks Townsend Park, a section of the district that's been known for difficulties with vagrants and graffiti, but these days there's more security and more police support, and that's making it easier to do business here, Waweru said.
Waweru is full of ideas for revitalizing the area. She believes the Townsend Park area needs better and more consistent signage. Similar signs in an area provide a sense of continuity and security, she said. Business owners could use some help with funding those signs; even $400-$500 in grants for businesses would be a big help, she said.
Waweru also wants businesses to work together to stamp out graffiti. "If you see graffiti, get rid of it," she said. Local businesses don't know that the BID and the city will help them remove graffiti, they think they have to do it themselves, she said.
She also wants more initiatives like Larkfest, to help drum up business. This year, for the first time, Larkfest included the lower part of the Central Business District. The event was "a Godsend," she said, and only wishes there were more events like it. Perhaps businesses could organize sidewalk sales, or another street festival. She also pointed to the themed events that take place in the Empire Plaza Concourse, and said it would be nice if more businesses were invited to participate in these events.
Central Avenue's diversity is valuable, and it should be seen as something positive, she concluded. "People shouldn't be afraid of people who aren't like them coming in and opening businesses. Most people are just the same as you. They're trying to make a buck and raise a family," she said. She urged the community to communicate with these businesses and to open a dialogue with them. They have ideas for initiatives, and input for new businesses, and they can provide guidance for one another, she said.
Neighborhood associations should reach out to business owners as well as residents, she said. The meetings could be a place where local businesses are promoted, and also a forum where residents can ask for goods and services that they need from surrounding businesses, she said.